WECHAT ECOMMERCE SOLUTION

WeChat is the most popular Chinese communication and social mobile app, with over 1 Billion monthly active users. The innovation of WeChat is not only about the first rate messaging function, but more importantly the ‘all-in-one’ feature, making it one of the best social marketing and customer engagement tools for brands and products. Features including Text Messaging (like Whatsapp or Viber), Audio and Video Call, Photo Sharing (like Instagram and Facebook), Travel and Hotel Booking, Retail Payment, P2P Fund Transfer, Marketing Platform.

 


WECHAT OFFICIAL ACCOUNTS

Unlike any other instant messaging app, WeChat has official accounts that brands can register and users can follow. Through subscription users can receive the latest marketing content from brands they follow and have ‘one-to-one’ direct chat with the brand. The official accounts allow a two-way communication between the user and the brand, reducing the distance between them and encouraging CRM system and customer engagement.

WECHAT ACCOUNT BINDING

透過將各種用戶賬號與微信帳號綁定，消費者可以通過FOM的OMS享受各種以CRM為主導的服務，其中包括：

  • 客戶調查
  • 商店定位
  • 零售店优惠券
  • CRM & Member
  • Loyalty Program
  • 訂單查詢
  • 微信商店

Binding user accounts include both online and offline shopping platforms. Brand’s brick-and-mortar stores, Tmall, JD and VIP are all covered.